21st Century Beverage Partnership Completes Expansion across North America
The refranchising effort across all of North America has been completed, with the transition of Coca-Cola Refreshments Canada (CCRC) to new ownership. As previously announced, the new Bottler is a Canadian-based joint venture between Larry Tanenbaum O.C., prominent Canadian business leader and philanthropist, and Junior Bridgeman, owner of Kansas City-based Heartland Coca-Cola Bottling Company.
Coca-Cola Canada Bottling Limited (CCCBL), known informally as “Coke Canada”, will be led by Todd Parsons, President and CEO, and Stephen Du Toit, Executive Vice President and COO. CCCBL will also be led by a new Board of Directors including Ken Tanenbaum, Executive Chairman and Rick Frazier, Executive Vice Chairman.
Coca-Cola Canada Bottling Limited welcomed 5,800 associates to the family as it assumed the Coca-Cola operations across Canada, including a national network of over 50 sales and distribution centers and five production facilities that were formerly part of Coca-Cola Refreshments Canada (CCRC), a subsidiary of The Coca-Cola Company.
This transition will deliver value to customers with agility and scale across supply chain, information technology and customer support through independent, local companies that know their communities and customers best.
“Celebrating Our System. Celebrating Our Success”
Nearly 120 Members of our Bottling family and their guests / family participated in a special event at the Intercontinental Hotel in Atlanta on February 8th.
Part business meeting – mostly party – the celebration acknowledged the completion of a process that officially began about five years ago, but was a dream of many across our system for much longer! The gathering was to celebrate and honor the official transformation of our Coca-Cola Bottling System, simultaneously a national and local business. Since 2013, many of our Bottling Members and the Company worked together to execute 60 transitions. These included 350 distribution centers, over 50 production facilities, over 55,000 employees and over 1.3 billion physical cases of volume. And, this does not even include the Bottler to Bottler transactions!
Click here to view meeting highlights and photos (MEMBERS ONLY) of the event.