The mission of The Coca-Cola Bottlers’ Association is to build the long-term, sustainable value of the Membership.
CCBA has five, key Strategic Goals:
- Represent and Promote the Best Interest of the Membership
- Provide Services that Improve the Efficiency, Effectiveness, and Financial Performance of the Membership
- Steward the Association’s Assets to Benefit the Membership
- Communicate Relevant and Business Critical Information to the Membership and Promote Communications Among Members
- Provide Educational Programming to Increase Member and System Capability