b'Issue No. 350 Spring/Summer 2024Mainstream Bottlers Meet in Scottsdale, 2024 Schedule ArizonaCCLT Meetings Mainstream Bottlers convened for their Annual CCBA August 23 Mainstream Bottler meetingSeptember 1213 December 67 in Scottsdale, Arizona, on February 22nd and 23rd. This Mainstream Calls meeting continues to be an June 29 important forum for the September 25 Mainstream Bottlers to spend December 14 time together and discussFinancialthe initiatives and key plans Management Forum important to driving and optimizing our business.June 11-14 ASHEVILLE, NC Day One was kicked off by Mainstream President Rob Feeney (Atlantic CCBC), Mainstream Vice President Tiffany Olsen (Lehrkinds Coca-Cola), and CCBA VP Bottler Support Services and CCBA Risk Customer Governance Ilene Grimes, who summarized the agenda, offered an overview of our Management Forum current state-of-the-business and organizational landscape, reviewed the hot topics the system September 25-27will be talking about this year and shared the 20242026 Mainstream Governance election TUCSON, AZ results. CCBA Annual MeetingMarcello Boffi, (NAOU President of Operations) introduced the NAOU team and began the of Membership morning with a focused perspective and overview of our 2024 strategic imperatives. He was October 14-15followed by Joel Bishop, (Senior Vice President, Strategy) who unveiled NAOUs long-term LAS VEGAS, NV strategic planning initiative, setting the stage for Shakir Moin, (NAOU President of Marketing) NAOU Ready towho walked Members through 2024 category highlights and NAOUs amazing marketing Execute Meeting campaigns, sure to engage and excite consumers this year. Ron Renner (Senior Director of October 16-17 Execution & Performance) closed out this segment with a comprehensive update on the NorthLAS VEGAS, NV America Operating Units 2023 business performance results and highlighted the 2024Business Plan actions and contingencies. After a Bottler networking break, Lori Bates, BODYARMOR Chief Commercial Officer gave a Scan the QR code to check comprehensive review of their 2024 BodyArmorthe CCBA website forschedule updates and Powerade Fast Start plans, the success of Flash IV and their strong marketing plans. She highlighted the BASN sports portfolio dynamics, competitive challenges, and customized outlet plans that willdrive displays and value. continued page 2'