b'CCSWBs Under the Cap Series Greg Artkops curiosity was piqued. Why, he wondered, did Arca Continental Coca-Cola Southwest Beverages make several deliveries a week to Orla, a West Texas outpost with a population of two? As part of the Under the Cap series, Christina Griffin, Odessa Route sales manager, finishes a successful delivery in Orla, offering a glimpseinto the everyday challenges and triumphs of CCSWBs dedicated team. (Courtesy Coca-Cola Southwest Beverages and Texas Monthly Studio)I thought, you gotta be kidding, we deliver to a ghostDallas-based CCSWB supplies Coca-Cola products totown? says the companys director of public affairs,31 million consumers throughout Texas and parts of communications and sustainability. Orla, it turned out, Oklahoma, New Mexico and Arkansas. Operating seven is a critical pit stop for Permian Basin oil-field workers production plants and 37 facilities, its a division of and truckers and the tiny town receives 10,000 to 20,000multinational Mexican bottler Arca Continental, the people passing through daily. Holy smokes, that place second largest Coca-Cola bottler in Latin America. is crackingit is really busy, says Christina Griffith, theEverybody talks about corporate culture, but we have vivacious driver who has delivered drinks there fromreally leaned into it because we know it makes a CCSWBs facility in Odessa. She and Orla star in a shortdifference in how our business performs, Artkop points feature video the company made as part of a seriesout. When people are proud, happy and seen for who celebrating associates and the unique communities theythey are, they want to be part of it and they want to do serve. CCSWB co-produced the series with Texas Monthlygreat.Studio, the in-house content studio, in partnership withOpening with the familiar sounds of a metal cap snapping Texas Country Reporter, the beloved television show thatoff a bottle and the pouring of fizzy Coke, the Under the joined the Texas Monthly family in 2022. Cap videos showcase company values along with local We see our associates as more than just a driver orlandscape and culture. Their playful, personal approach delivery person, Artkop explains. This series offers allows viewers to peek behind-the-scenesor under the a behind-the-scenes look at the real people who bringcap of their local Coca-Cola bottler. Coca-Cola products to people across our territory. The videos cover a wide variety of topics, such as extrater-Titled Under The Cap, the project launched in late 2022restrial fever in Roswell, New Mexico, the bi-national and wrapped in October with 30 videos, each seven to annual Washingtons Birthday Celebration in Laredo and10 minutes long. The first videos debuted to associatesa high school football rivalry in Texarkana. Associates with this summer at one of CCSWBs quarterly town halls andunique hobbies and interests are also highlighted, they are now available for anyone to watch on CCSWBsincluding an aspiring taxidermist, a volunteer firefighter, YouTube and company website. We have beenan award-winning BBQ pitmaster and even a formally promoting it across all our channels, so it gives our peopletrained Santa Claus who brings Christmas cheer to his and communities a better understanding of who we are,community every holiday season. Artkop notes. Its also a great way for our associates to share some great stories about the company with friends and loved ones.continued page 65'