b'Coca-Cola United Takes the Stage as the Naming Partner of New Birmingham AmphitheaterCoca-Cola Bottling Company United, Inc. (UNITED) today announced it will be the name in title partner of the new Birmingham Amphitheater, located on the citys Northside area. The Coca-Cola Amphitheater, set to open Summerof 2025, will bring some of the most popular artists to Birmingham, establishing itself as a premier destination forlive entertainment and enriching the citys bustling cultural landscape.Were proud to support a venue that celebrates our community through the universal language of music, said Mike Suco, Coca-Cola UNITED President and CEO. Coca-Cola has always been about bringing people together and creating moments of happiness. We see the Coca-Cola Amphitheater as the perfect space to continue that tradition.With a capacity of more than 9,000, the new venue is set to host over 20 shows for the 2025 concert season, as well as other special events. This exciting venue is a joint effort between the Birmingham Jefferson Convention Complex (BJCC), the City of Birmingham, Jefferson County and Live Nation.CCSWBs Under the Cap Series(continued from page 5)The Dallas video is a testament to one of the most iconic landmarks in our city. It depicts delivery driver Alfredo Yonez wheeling a loaded trolley cart into an elevator and riding it up to the Observation Deck of Reunion Tower470 feet highwhere he restocks Coca-Cola vending machines. Though the video was shot on a rainy day, Yonez says, It feels good being out here. He describes maneu-vering through snow, heavy rain and hail as well as the hot Texas sun to deliver his cargo, adding, No matter what the weather condition is, Coca-Cola [Southwest Beverages] will deliver and make sure you have a beverage in your hand.Bronson Brown, Dallas area sales manager at CCSWB, ties his familys concession legacyto CCSWBs mission, as featured in the Under the Cap video series.Also featured in the short is area sales manager Bronson(Courtesy Coca-Cola Southwest Beverages and Texas Monthly Studio)Brown, a third-generation owner in a family concession that vends lemonade and corny dogs at fairs and events across the country. When hes not working with CCSWB, hes serving up treats at places like the Oklahoma State Fair or Texas Motor Speedway. Its super fun to me, Brown says, adding that he applies lessons learned at CCSWB into keeping the concession business running smoothly. The feel-good Under the Cap videos follow an earlier campaign to unite associates by shipping a six-foot-tall Coke bottle to all CCSWB facilities, where associates photographed it in their areas various landmarks. Its all about demon-strating the connection between our people and the communities where they live and work, Artkop says. We want to show how all of our people contribute not just within the company, but in their local communities as well. Visit cocacolaswb.com/underthecap to watch the Under the Cap videos.6'