b'2025 CCBA Mainstream Bottler Meeting held in Tucson, ArizonaThe Loews Ventana Canyon The Coca-Cola Bottlers Associations annual meeting of the Mainstream Bottler membership took place on Feb 20th and 21st in Tucson, Arizona at the spectacular Loews Ventana Canyon Resort. The Catalina Mountains and Sonoran Desert provided the stunning backdrop of this years most Meeting attendees enjoying the bonfire at the Coyote Coral reception well-attended CCBA Mainstream Bottler Meeting in recent history. Bottlers and brand partners gathered for a day and a half of socializing, learning and networking to set Bottlers up for success in 2025. Day one started with a delightful, waterfront breakfast. Ilene Grimes, CCBA and Tiffany Olsen, Lehrkinds Coca-Cola, the new CCBA Mainstream President, opened the meeting. They invited Rob Feeney, the outgoing Mainstream President to the stage and presented him with a heartfelt gift to commemorate his presidency and engagement with the Mainstream Bottling Community.Mainstream Meeting attendees enjoying the sun and views at lunch John Gould, CCBA CEO and Executive Director, was the days first presenter, sharing the annual CCBA Stewardship report. The meeting then moved to the Brand Partner portion of the agenda covering 2025 commercial initiatives and various system topics from NAOU, Bodyarmor and CCBSS leadership. A well-timed break for lunch provided for warm sunshine and gorgeous mountain views as Bottlers dined al fresco and met with this years meeting Sponsors: Form, RedMoon Marketing, Rehrig and Verizon. The second half of Day One provided insightful content and Bottler panels on topics ranging from Supply Chain and Route To Market to Digital Capabilities and concluded with a session from Monster leadership. The finale of the days events was the picturesque reception Participants of the inaugural golf outing heading out dinner at the Coyote Coral. Bottlers dined under the stars and by the for a beautiful round of golf. campfire, reuniting with friends and fellow Bottlers over steak and smores. continued page 43'