b'Inaugural 2023 CCBA NextGen Forum Welcoming Our Next Generation of LeadersOn August 1-3, CCBA hosted its first NextGen Forum in decades! Planning with the next generation in mind is a critical element of any successful business. CCBA is fully committed to supporting the longevity of our Members and Bottling community. We often see the nuances of family business issues and have also observed an influx of NextGen enteringthe Bottling business. Our Members are the lifeblood of CCBA. Education and support of our Membership is a strategic priority of the Association and supporting the development of our next generation of Bottlers is an opportunity to create Member value.The Association welcomed 43 participants from 25 ownerships, representing diversity in age and generation. Its a tribute to our system that the majority of participants were from fourth and fifth generation Bottlers with one 6th generation! Equally exciting was attendance by a number of second generation family members from new Bottlers that joined our System during refranchising. The Forum commenced on Tuesday Evening, August 1 with everyones arrival for a creative activity of NextGen Bingo.This exercise was designed to facilitate quick interaction and camaraderie among participants. Following the activity, the group enjoyed an awesome evening of networking with food and drink, and a spectacular view of that evenings Atlanta Braves game from the hotel balcony overlooking Truist Park! Day One was held at the Omni Hotel at the new Battery complex. John Gould welcomed everyone, with an overview of CCBA, its beginnings, its history and importantly, its strategic priorities and mission. The next segment covering the majority of the day focused on the intricacies of Leadership & Family Dynamics and was led by members of the Family Business Consulting Group. Highlights of the day included interviews with next-generation family members, Morgan Everett (Consolidated), Wes Mayo (Sooner Coca-Cola), and Crawford Jones & Grant Rafield (United Coca-Cola) followedby transparent discussions on family dynamics in succession and continuity and overall considerations for effective succession planning. 4'