Margin Minder

CCBA/Salient Margin Minder Program – Sales and Trade Spend Management Solution

shutterstock_84421927CCBA has partnered with Salient to developed and offer a manageable and affordable Margin Minder program for all Association members. Margin Minder is the industry’s leading sales and trade spend management solution and now it can be yours. CCBA and Salient together provide the tools and support you need to benefit from this management solution.

Margin Minder makes the marketplace entirely transparent. It captures the MM-Portfolio-Mixactual profit and growth added by sales transactions every day, and makes their value instantly visible. It eliminates delays, wasted time, hassle, guesswork and IT dependency, so the right information is always guaranteed to be at the fingertips of everyone who needs to know. What is the “right information? The facts that show how promotional discounting, product mix, deal duration and frequency affect profit and growth. With clear visuals of elasticity and lift, sales managers can optimize assortment, service levels, pricing and display inventory for maximum sell-down and minimum over-stocking and category cannibalization.

MM-Pricing-PromotionsMargin Minder immediately reveals how promotional discounting, product mix, deal duration and frequency affect profit and growth. Now, your managers can get to the root cause quickly and easily! With clear visuals of elasticity and lift, sales managers can optimize assortment, pricing and display inventory for maximum sell-down, minimum over-stocking and reduced category cannibalization.

Margin Minder eliminates delays, wasted time, hassle, guesswork and IT dependency.

Get more information.

© 2015, The Coca-Cola Bottler's Association. All Rights Reserved
Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.