Fall 2018 Mainstream Meeting Highlights
Mainstream Bottlers visited Atlanta on October 17 and 18 for the annual Fall Mainstream meeting at The Coca-Cola Company’s Atlanta Headquarters. This year’s session offered an informative agenda along with an open forum with many opportunities to ask questions and share comments.
Mainstream President, John Otterbeck, (Atlantic CCBC) and Michael Mathews, CCNA SVP Franchise Leadership, kicked off the session. John took time to express our collective loss and acknowledge his predecessor and our recent Mainstream President, Jimmy Briggs. Mainstream meetings and Jimmy Briggs went together hand-in-hand – so this was an appropriate and heartfelt honor from everyone in the room.
The meeting then moved through its planned agenda. Michael introduced new Chief Retail Sales and Bottler Operations Officer, Dagmar Boggs. Dagmar comes to this role from the Global 7-Eleven team. Michael then shared comments and observations on System performance trends and the overall operating environment (with specific focus on our Mainstream audience.) Monster Beverage executives, Emelie Tirre and Andrew Wilkinson took the stage to lead Members through their positive performance trends, as well as upcoming innovation and marketing plans. The team shared learnings from the field and how those learnings would inform our collective work going forward.
After a break, the balance of the morning focused on National Retail Sales. Mark Rahiya (transitioning from his role as SVP & Chief National Retail Sales Officer to Chief Commercial & Supply Chain Officer) led a discussion around the evolving retail landscape with an overview of performance metrics and insights. Mark introduced Louis Martin who spoke to insights through our work with Walmart; and Mike Rosicki, who followed to share an update on how Kroger is growing and evolving with the retail landscape. Mike focused on how our System will continue to partner with this valuable customer in the future.
After lunch, the agenda moved quickly as John McPartland informed the audience of updates to the B, D & L program. Darin Rice addressed the issues and opportunities to gain confidence for 2019 innovation forecasts, and offered an update of planned enhancements for the VAF system. Darin also provided an overview on NDTP (National Delivered Transfer Price.)
Coca-Cola Bottler Sales & Services (CCBSS) took the stage and provided an overview as well as updates to their organization and support model. CCBSS General Counsel Christina Joseph reviewed the updated CCBSS Operating Agreement to Bottlers.
The final and anticipated part of the day was a dialogue with Jim Dinkins and Stuart Kronauge, where open dialogue and questions were welcome, before Members moved to ‘Cocina’ for an intimate cocktail reception and dinner.
Day two commenced with Jim Marvel kicking off the presentations. Jim introduced his group to the audience and led a high level, yet comprehensive overview of the Governance process. He then introduced Will Kline, who walked the room through specific updates to the Region voting tables, now that our re-franchise work is complete.
The Fall Mainstream agenda always includes content to promote capability building across our system. This year capabilities and updates to CCNA tools were shared via individual breakouts for PicOS (Outlet Execution Capability), RED Survey and Reporting Capability and Innovation Forecasting Capability. This format provided an opportunity for more personal dialogue among the audience and subject matter experts and enabled our Bottlers to provide specific input and volunteer for pilot programs if interested.
Following these breakouts, members of the North Star Steering Committee took the stage to share updates. Dan Tai (CCNA), Michelle Heidt (Ozarks) and Cary Griswold (High Country) walked the room through a detailed status on North Star, along with discussion of how the platform has and will continue to evolve to serve the needs of participating Members.
The final presentation addressed Media planning. Coca-Cola North America’s Lisa Licata shared comments on updates to evolve the Coca-Cola Character Story. This work and updated templates will be shared via the Bottler Toolkit (on Box and available via your Region PAC reps.) The templates will enable Bottling Ownerships to extend the campaign into their communities using the latest graphics and creative.
The session concluded with comments from CCNA leaders, Mike Mathews and Mainstream President, John Otterbeck, before breaking into a productive Bottler-only discussion that addressed comments and questions regarding meeting / business content and opportunities for clarity and follow up.
Available meeting presentations can be found by clicking this link:
The Mainstream meetings offer an excellent venue for Members to stay informed about our business, connect with fellow Bottlers and System colleagues, and offer input on plans as they come together.
We hope we’ll see you February 14-15 at the 2019 Spring Mainstream session in Palm Springs!